rack rate
Plural
rack rates
1
the standard or published price for a hotel room or service before any discounts or special offers are applied
- The hotel's rack rate for a standard room was $200 per night, but they were offering a discounted rate for guests who booked in advance.
- Despite the high rack rate during peak tourist season, many travelers were willing to pay the premium for the convenience and amenities of the resort.
- She called the hotel directly to inquire about their rack rate and was pleasantly surprised to find that they offered a lower rate for returning guests.
- The travel agent explained that they could book the hotel at a lower rate than the published rack rate because of their partnership with the hotel chain.
- He decided to book the room directly through the hotel's website to ensure he got the best rate, even if it was slightly higher than the rack rate advertised elsewhere.